Mobile Product Update · UX Direction
TuneGO Studio Mobile UpdateA mobile update focused on improving artist engagement and give the mobile studio clear value beyond content creation.
Product strategy|Mobile UX|Prioritization under deadline
Give artists a reason to log in regularly.
Problem
Artists did not have a strong reason to log into TuneGO Studio Mobile regularly. Giving them access to marketplace analytics made checking in more useful, encouraged engagement, and could lead to more content creation over time
Goals
- 1. Increase user engagement by giving artists a reason to log in beyond releasing new content.
- 2. Give users access to analytics about their performance on the TuneGO Marketplace.
Prototype first, then cut to the clearest value.
Initial prototype
Broader dashboard direction
The earlier concept explored a wider set of dashboard features, including analytics, live content, and content browsing in one larger update.
Final design
Narrower release-ready version
The shipped direction reduced scope and focused harder on the most immediately useful information: earnings visibility and activity tracking.
A more focused final direction.
- The initial prototype looked beyond analytics and also explored making stored content easier to see and access inside the mobile studio.
- The goal was a dashboard that felt more useful overall, not just a place to check one number.
- The final version narrowed that idea to the clearest value: showing artists what they had earned and giving them a quick view of recent marketplace activity.
Why it changed
The CEO wanted a faster turnaround and pushed for something that could be done in about a month instead of two to three. The clearest quick win was giving artists a big, visible earnings number with a short breakdown of what had sold.
Need help shaping a feature before it turns into too much UI?
I help turn broad ideas into clearer product directions so the final release keeps the value users actually care about.